One of the primary reasons for having a website is to market your practice and grow your client list. If your dental website isn’t delivering the results you’d hoped for, it may be time for a mini-makeover. These five suggestions are among the best dental marketing tips offered by web design and SEO companies who specialize in dental Internet marketing.
Do Keyword Research
Before you do anything else, figure out the search terms that people would use to find your dental practice. Take off your dentist cap and think like a patient – what would they be looking for? Some suggestions include “kids dentist” for a pediatric dental practice and “teeth whitening” for a dentist that does cosmetic procedures. A good dental Internet marketing company can help you come up with the most likely search terms for your practice.
Search for Your Business Online
Using the keywords you’ve optimized your site for, search for your business on Google, Bing, Yahoo and at local directories. Don’t search specifically for your name. Instead, use keywords like “your city dentist” and “cosmetic dentist your town”. If you don’t turn up on the search results first page, your website needs to be better optimized. You can do it yourself or you can contact a company that specializes in SEO for dentists to do it for you.
Make use of large format prints
Big format prints which are placed on sides of the buildings on top of a busy neighborhood is among the easiest ways to capture attention. It doesn’t only possess the wow factor going for it but they also have the size to reach a large number of audience. The main catch about this
Dental marketing strategy is you need to go out and find a great location which both possesses the high rise establishment and large number of people that you can drive in.
Develop a professional looking website
Also, using a professional looking website is really a must these days since people have a tendency to look at whether your business is legitimate or not by going online. Working with a professional looking site will encourage your customers that you are one genuine establishment. Moreover, you may use this website to offer different services and products in addition to making the site a significant one for your potential prospects by providing them quality Dentist marketing information which they want.